You always have a choice!
What invariably happens, unless you have a solid foundation and a good understanding of the principles of internet marketing, is that you end up buying several products. Once again, this is not necessarily a bad thing…
However, it is bad when you fail to take action and keep on jumping from the one opportunity to the other, always looking for the proverbial pot of gold at the end of the rainbow.
It reminds me of a television advertisement I saw from a mutual fund company. It starts by showing people running down a street. They are in a big hurry to get somewhere and push one another out of the way to get to their cars first. They have spotted a rainbow and are trying to be the first to get to the proverbial pot of gold at the end of the rainbow. As they get closer to the rainbow, it disappears. Suddenly they spot another rainbow in the distance and the chase resumes.
Sounds silly, doesn’t it? Well, I see new marketers doing this on a daily basis. You can give them step-by-step instructions that will guarantee them to make money. But often they don’t even bother reading the instructions as they have already spotted a new e-book they simply must have.
There are many ways to make money online. There simply is no “best” way. If you are going to be chasing after the “best” way all the time (pot of gold…) you are going to be doing a lot of running around, in circles!
Be careful of Information Overload!
Information overload means having too much info at your disposal. It becomes a problem when you simply do not know where to start.
I read an interesting forum post (I think it was on Warrior Forum) where a guy started a thread asking if there really is such a thing as information overload.
His point was that his local library is full of books. However, he simply chooses some books he wants to read and is not frazzled by the choice available to him.
The problem with internet marketing is that there is a huge amount of information available to new marketers and many new marketers are simply overwhelmed by all the resources. They don’t know where to start and get totally confused.
I just did a quick search on Google for the phrase “Make Money Online” and got 166,000,000 results for the phrase without quotes and 16,200,000 results for the phrase with quotes. Whew! That is a lot of data!
Let’s look at information overload from this perspective:
Assume you want to become a doctor and want to start educating yourself. Chances are if you go to a relevant library you will also suffer from information overload. Where do you start? Surely you can’t just take out a hundred medical books at a time. Obviously not!
So how does a student do research? Well, for one, he makes sure he is clear about the exact topic he needs to research. Furthermore, most research papers only deal with a very limited subject matter.
For example, you don’t write a paper about “butterflies”. It is simply too wide. However, you can do research on the Miami Blue butterfly (One of the rarest insects in North America).
Exactly the same principles apply to internet marketing!
Don’t even try to become an expert in internet marketing. There is simply too much information to digest. Rather focus on one small component at a time. You can find a lot more useful tips like these from Briana Booker, a New Theory expert writer, as she has written many great articles on “how to make money online” subject and much more.